XXXX Gold

The tech enabled Goldie cap

The XXXX Gold app was produced in partnership between XXXX and Cricket Australia, as part of a campaign for the 2017 Australian cricket season. Users of the app were able to purchase one of 250,000 Goldies - cricket-themed caps each containing an iBeacon. This iBeacon would allow the app to know when other Goldie users were nearby, which would then unlock prizes and other promotional content. Launched during the cricket season by Adam Gilchrist, the XXXX Gold app brought together fans of both cricket and beer in a novel and interesting way.

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